Summary of Market Trends

In February 2025, the Chinese hotel industry showed vigorous vitality, with continuous opening and signing of cooperation agreements. In terms of brand development, economy hotels have shown outstanding performance, with brand indices continuing to rise. Brands such as couple hotels, movie hotels, and designer hotels have seen a significant increase in brand index driven by Valentine's Day, meeting consumers' demand for romantic and personalized accommodation experiences.

Hotel personnel dynamic data: According to incomplete statistics from Maidian Research Institute, a total of 17 hotel executives will take office in February 2025, including multiple hotel groups such as Hilton Hotels Group, Marriott International Group, and InterContinental Hotels Group.

Hotel Development Trends:

Opening data: According to incomplete statistics from Maidian Research Institute, there were a total of 211 newly opened hotels in February 2025. Among them, there are 85 mid-range hotels and 47 economy hotels respectively; There are 35 domestic mid to high end hotels and 22 international mid to high end hotels, respectively; There are 10 domestic high-end hotels, 6 international high-end hotels, and 6 luxury hotels opening respectively.

Contract data: According to incomplete statistics from Maidian Research Institute, a total of 141 new hotel projects were signed in February 2025. 5 luxury hotels signed contracts, 14 international high-end hotels signed contracts, 3 domestic high-end hotels signed contracts, 11 international mid to high end hotels signed contracts, 37 domestic mid to high end hotels signed contracts, 35 mid-range hotels signed contracts, 24 economy hotels signed contracts, and 12 boutique homestays signed contracts.

Asset trading data: According to incomplete statistics from Maidian Research Institute, in February 2025, a total of 50 hotels with an auction price of over 10 million yuan were auctioned, including 11 hotels with an auction price of over 100 million yuan, 12 hotels with an auction price of 50-100 million yuan, and 27 hotels with an auction price of 10-50 million yuan. During the statistical period, a total of 5 hotel projects were completed.

Dynamics of the hotel industry chain: In the wave of globalization, in order to stand out in fierce market competition, brands in various industries are constantly seeking ways to enhance their influence and competitiveness. The hotel industry chain, as an important component of the service industry, has also actively participated in it this month TCL The most outstanding performance.

On February 20th, TCL Signed a contract with the International Olympic Committee to become TOP cooperative partner. It is understood that the Olympic Global Partner Program, also known as the "TOP Program," is the highest level partner of the International Olympic Committee worldwide. future, TCL We will provide technical, product, and service support for the Olympic Games in the field of intelligent terminals and panel displays, mainly including televisions, air conditioners, refrigerators, and washing machines. According to market research institutions CounterPoint Research The latest report shows that, TCL It has become the second ranked TV brand in global market share and the first ranked Chinese brand. In 2024, TCL Electronics has performed strongly in the global television market, with global shipments reaching 29 million units, a year-on-year increase of 14.8%, setting a new historical high. In terms of the Chinese market, 2024 TCL The domestic shipment volume of televisions increased by 5.8% year-on-year, among which Thunderbird brand televisions continued to penetrate the young market, with a year-on-year growth rate of 38.5% in shipment volume during the year.

Data statistics period: February 1st to February 28th, 2025

Monitoring scope: 2084 mainstream tourism accommodation brands in nine categories, including luxury hotels, international high-end hotels, domestic high-end hotels, international mid to high end hotels, domestic mid to high end hotels, mid-range hotels, economy hotels, boutique homestays, and short-term rental apartments.

Data source: Maidian Research Institute